Are you a consultant or counselor? Top keywords for working professionals
In seeking out whether you should be a “guru” versus an “expert”, you should consider what people seek out on search engines. I did a recent pull of keywords related to terms that “consultants” or “advisors” might use in describing themselves. Curious what #1 was? Check out the following list:
| Keyword | Searches | |
| 1 | doctor | 66,489 |
| 2 | coach | 63,048 |
| 3 | ace | 26,332 |
| 4 | boss | 20,438 |
| 5 | master | 19,869 |
| 6 | artist | 17,625 |
| 7 | ruler | 15,949 |
| 8 | craftsman | 12,298 |
| 9 | guru | 11,101 |
| 10 | champion | 11,072 |
| 11 | captain | 10,533 |
| 12 | pro | 9,875 |
| 13 | professional | 9,276 |
| 14 | mentor | 8,378 |
| 15 | consultant | 6,044 |
| 16 | director | 4,189 |
| 17 | counselor | 3,950 |
| 18 | scholar | 3,561 |
| 19 | chief | 3,411 |
| 20 | overseer | 3,172 |
| 21 | maestro | 2,992 |
| 22 | maven | 2,244 |
| 23 | expert | 1,855 |
| 24 | swami | 1,855 |
| 25 | pundit | 1,496 |
| 26 | virtuoso | 1,436 |
| 27 | advisor | 1,376 |
| 28 | whiz | 1,167 |
| 29 | specialist | 987 |
| 30 | connoisseur | 958 |
